The PlayForever story began when Founder Julian Meagher was just eleven, exploring underground car parks, uncovering hidden supercars, and marveling at their sleek forms and shiny badges. This childhood fascination with classic vehicles ignited a lifelong dream: to create a collection of timeless heirloom toys that would enchant and inspire both children and adults for generations.
Today, Playforever is cherished in over 20 countries, blending the spirit of 1920s racing cars, vintage New York glamour, and decades of automotive design into our whimsical collection of Midis, Minis, and Mavericks. It's a fusion of art, fashion, and timeless style, capturing the magic of both past and present.
